CEO, A Private Guide Inc. | Sid is President and CEO at A Private Guide, Inc. For more than twenty years, Sid has been in the leisure, travel & tourism business. A Private Guide has become one of the largest and most respected tour companies in Colorado. He has served on many boards and currently serves on the boards of Visit Denver, the Denver Zoo, the Aurora Plains Conservancy and the Denver Public Library. Sid’s contributions to the tourism industry have not gone unnoticed. In 2013, Sid Wilson and A Private Guide, Inc. was inducted into The Denver & Colorado Travel Hall of Fame.